The Calm Collective – A Soft & Serene Wellness Brand Identity

The Calm Collective is a wellness and mindfulness brand designed to evoke balance, peace, and tranquility. Rooted in self-care, mindfulness, and holistic well-being, this brand identity needed to feel soothing, welcoming, and effortlessly calming.

The goal was to craft a minimal yet meaningful brand identity that speaks to those seeking inner balance and relaxation. The soft colour palette, fluid typography, and delicate submark work together to create an aesthetic that feels grounding and intentional.

What went into this brand identity?

🌙 Primary Logo: A refined, flowing wordmark that embodies calmness and balance.

☁️ Secondary Logo: A compact version of the logo, designed for smaller spaces while maintaining brand recognition.

🌿 Submark: A simple, minimal ‘C’—perfect for reinforcing brand identity across digital and print materials.

🎨 Colour Palette: A soft, muted mix of pastels, inspired by natural elements like clouds, water, and earth.

🔠 Typography: A combination of gentle serif and sans-serif fonts, adding an elegant yet approachable feel.

✨ The Result? A wellness brand identity that feels effortlessly serene, creating a sense of calm and trust across all touchpoints—perfect for brands in self-care, yoga, meditation, and holistic wellness.

Building a wellness brand? Let’s make it feel as calming as your offerings.

If you’re launching a mindfulness, self-care, or wellness brand, I’d love to help bring your vision to life with thoughtful, intentional branding.  Let’s bring your vision to life! 📩 Get in touch today to chat about branding for your business.