Cozy – A Soft & Serene Brand Identity for a Bedding & Textile Brand

Cozy is all about comfort, warmth, and effortless style. This bedding and textile brand needed an identity that felt inviting, soft, and timeless, reflecting the simple joy of winding down in a beautifully made bed.

The goal was to create a soothing brand identity that speaks to those who value quality, relaxation, and aesthetic minimalism. The typography, colour palette, and logo design work together to evoke a sense of calm and everyday luxury.

What went into this brand identity?

🛏 Primary Logo: A clean and minimal wordmark that feels effortlessly chic and timeless.

🔹 Secondary Logo: A compact, refined version of the logo for more flexible brand applications.

✨ Submark: A simple ‘C’ that reinforces brand recognition across small spaces like packaging tags and social media.

🎨 Colour Palette: Soft blues and creams, inspired by the tranquillity of fresh linen and cozy, light-filled spaces.

🔠 Typography: A mix of modern and elegant typefaces, creating a brand that feels both high-end and homey.

The end result? A bedding and textile brand identity that feels warm, inviting, and effortlessly stylish—perfect for a brand that wants to make every home feel like a retreat.

Dreaming of a brand identity that feels as soft and inviting as Cozy?

Let’s create a brand that wraps your business in the perfect blend of style and comfort. Let’s bring your vision to life! 📩 Get in touch today to chat about branding for your business.