Ohht – A Playful & Modern Oat Milk Brand Identity

Ohht is a fresh take on oat milk branding—playful, modern, and designed to stand out in a crowded market. This project was all about creating a fun yet minimal brand identity that speaks to health-conscious consumers while maintaining a bold shelf presence.

What We Created

🥛 Primary Logo: A smooth, organic wordmark featuring rounded, fluid typography that reflects Ohht’s creamy, natural feel.

🥛 Secondary Logo: A stacked variation of the wordmark, offering flexibility for different branding applications.

🥛 Submark: A simplified icon version—a unique ‘O’ with a milk splash—perfect for packaging, social media, and small-scale branding.

🥛 Typography & Colour Palette: A soft, neutral colour palette paired with approachable, rounded typography to reflect Ohht’s friendly, organic vibe.

🥛 Packaging Design: A sleek yet playful carton design that balances modern minimalism with an inviting, approachable touch—perfect for standing out in-store and online.

Ohht is all about making oat milk fun, fresh, and full of personality. The branding reflects this with its smooth curves, custom elements, and effortless versatility across digital and print.

Looking for a branding refresh?

If you’re ready to give your business a brand identity that’s as bold and unique as your product, let’s chat! Get in touch today and let’s bring your vision to life.

📩 Get in touch today to chat about branding for your business.