Twisted Bites – A Bold & Playful Pretzel Brand Identity

Twisted Bites is a pretzel bakery, where Bavarian tradition meets bold, modern creativity. With hand-twisted pretzels, unique dipping sauces, and a warm, inviting atmosphere, the brand needed an identity that felt nostalgic yet fresh. Studio Bunny created a branding suite that embraces the heart of European bakeries while adding a fun, contemporary twist.

What We Created

🥨 Primary Logo: A bold, character-filled wordmark inspired by vintage European bakeries, designed to be playful yet timeless.

🥨 Secondary Logo: A compact variation of the primary logo, perfect for packaging, storefront signage, and branded materials.

🥨 Submark: A simple, stylized pretzel icon that reinforces brand recognition across all touchpoints, from stickers to social media.

🥨 Colour Palette: A warm, inviting mix of golden browns and creamy neutrals, inspired by the perfect pretzel.

🥨 Typography: A combination of vintage-inspired and playful fonts that bring the brand’s nostalgic yet modern personality to life.

🥨 Brand Collateral: Custom-designed loyalty cards featuring pretzel stamp rewards, unique dipping sauce stickers, and an engaging storefront sign showcasing the bakery’s opening hours.

🥨 Menu & Packaging: A thoughtfully designed menu showcasing classic and specialty pretzels, plus a dipping sauce poster to highlight flavour pairings. Takeaway bags and branded packaging create a cohesive and memorable customer experience.

🥨 Mobile Website Mockup: A responsive, easy-to-navigate website concept featuring online ordering, store information, and mouthwatering visuals of the bakery’s signature treats.

A Brand That’s as Fun as It Is Delicious

Twisted Bites isn’t just about pretzels - it’s about the experience. From the moment customers see the storefront to the first warm, doughy bite, the branding was designed to make every visit feel special.

📩 Need a brand that blends tradition with a modern twist? Let’s create something unforgettable together. Get in touch today!