Wiley & Wez – A Playful & Eco-Friendly Brand Identity for Pets

Wiley & Wez is a natural pet-care brand designed for animal lovers who care about the planet. With a range of products from durable toys to wholesome food made from real, ethically sourced ingredients, Wiley & Wez is all about doing good - for pets and the planet.

This brand identity blends warmth and playfulness with an earthy, conscious edge. The goal? To reflect the brand’s eco values while still feeling fun, loveable, and packed with personality.

What’s included in the brand identity?

🐶 Primary Logo: A hand-drawn wordmark featuring a hidden dog nose inside the “W” for a subtle, thoughtful touch.

🐶 Secondary Logo: A simplified, compact version perfect for small-scale use like packaging and tags.

🐶 Submark Logo: A playful stamp-style mark that works across stickers, food bags, or social media avatars.

🐶 Colour Palette: Forest greens, creamy beige, and warm neutrals to reflect the brand’s earthy, all-natural ethos.

🐶 Typography: Soft yet bold lettering to bring in a friendly and approachable feel.

🐶 Packaging Design: Dog food pouch design with fun, pun-filled messaging that reflects the brand’s joyful tone.

🐶 Business Card Design: A clean, personality-packed card that gives a great first impression.

Whether it’s a dog treat or a tug toy, every Wiley & Wez touchpoint was crafted to reflect trust, love, and conscious care.

Why branding matters for pet brands

In the pet industry, trust is everything. Pet parents want to know they’re choosing products that are safe, reliable, and made with love. A strong brand identity not only builds that trust - it also sets you apart in a crowded market. It helps communicate your values, connect with your audience, and create a lasting emotional bond. For a brand like Wiley & Wez, thoughtful branding was key to bringing warmth, care, and personality to life.

📩 Ready for branding that feels like you? Let’s make it happen Get in touch today!