Ochaya – A Refined & Elegant Matcha Brand Identity

Ochaya is a premium matcha brand that celebrates the art of traditionally crafted matcha in the heart of the city. This brand identity was designed to feel elevated, authentic, and timeless—a perfect blend of heritage and modern sophistication.

With a focus on quality and tradition, the branding reflects the rich history of matcha culture while maintaining a sleek, contemporary edge. Every detail was crafted to capture the essence of premium matcha, from the earthy colour palette to the refined typography.

What went into this brand identity?

🍵 Primary Logo: A clean, sophisticated wordmark with subtle Japanese-inspired influences.

🌿 Colour Palette: A harmonious blend of deep greens, warm neutrals, and soft gold accents, inspired by the natural hues of matcha.

🔠 Typography: Elegant, minimalistic fonts that reflect premium quality and tradition.

🛍 Packaging Design: Sleek, modern packaging for Ochaya’s matcha range, designed to feel luxurious yet approachable.

📱 Website Design: A visually rich, user-friendly Squarespace website that showcases Ochaya’s matcha products and story.

💳 Business Card Design: A refined, tactile business card that reinforces the brand’s high-end appeal.

✨ The Result? A premium, sophisticated brand identity that positions Ochaya as a trusted, high-quality matcha provider. Every touchpoint—from the logo to the packaging—feels authentic, balanced, and beautifully crafted.

Looking to elevate your branding?

From premium packaging to elegant website design, I help businesses create branding that speaks to their audience. Let’s build something beautiful together! Book your branding project. Reach out today to get started!

📩 Get in touch today to chat about branding for your business.