Palms – A Bold & Organic Botanical Oils Brand Identity

Palms is a natural botanical oils brand designed to capture the earthy, organic essence of self-care. With a focus on simple ingredients and sustainable packaging, this brand identity reflects a modern yet down-to-earth approach to beauty and wellness.

The goal was to create a bold yet approachable aesthetic that feels organic, tactile, and effortlessly stylish. The fluid typography and rich, earthy colour palette evoke the feeling of nature, making the brand stand out while remaining warm and inviting.

What went into this brand identity?

🌿 Primary Logo: A bold, fluid wordmark with organic letterforms that feel natural and free-flowing.

🪵 Colour Palette: Warm, earthy browns and soft neutrals, inspired by nature and rich botanical oils.

🔠 Typography: A blend of soft, rounded type and clean, minimal fonts for a modern yet organic look.

🧴 Packaging Design: A sleek bottle and box design that balances minimalism with character and texture.

✨ The Result? A visually striking yet deeply organic brand identity that feels at home on the shelves of a high-end wellness boutique or a cozy self-care ritual.

Need a brand that blends bold style with natural charm?

Let’s bring your beauty or wellness brand to life with thoughtful, strategic design. Reach out today to get started!

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