Soap ‘n Suds – A Vintage-Inspired Laundromat Brand
Laundry day just got a whole lot more fun! Soap ‘n Suds is a retro-inspired laundromat brand identity designed to bring personality, nostalgia, and charm to the everyday chore of washing clothes. Inspired by classic laundromat signage, vintage detergent packaging, and bubbly freshness, this brand was created to turn a simple errand into an experience.
The Vision
The goal for Soap ‘n Suds was to capture the warmth of old-school laundromats while keeping it fresh, inviting, and full of character. With playful typography, a soft-yet-bold colour palette, and a friendly brand mascot, this brand identity makes laundry feel a little less like a task and a little more like a time warp to a fun, nostalgic era.
What Studio Bunny Created:
✔ Primary Logo – A bold, retro-inspired wordmark designed to feel both timeless and inviting.
✔ Secondary Logo – A compact variation that works perfectly for signage, packaging, and digital branding.
✔ Submark & Mascot – Meet Mr. Bubbles, the happiest laundry mascot in town, adding a friendly face to the brand.
✔ Colour Palette – A dreamy mix of creamy neutrals, soft blues, and warm brown, inspired by soap suds and cozy laundromat interiors.
✔ Typography – A nostalgic typeface pairing, bringing together vintage elegance with a clean, modern edge.
✔ Loyalty Card Design – A fun, stamp-style rewards card that keeps customers coming back for more.
✔ Vintage-Inspired Ticket – A laundromat token ticket, designed like an old-school arcade or transit pass, redeemable for extra perks like a free wash or extra dryer time!
Bringing Retro Charm to Laundry Day
Branding isn’t just about looking good - it’s about creating an experience. With Soap ‘n Suds, the focus was on turning a basic service into a fun and memorable brand, making laundry feel fresh, engaging, and packed with vintage-inspired charm.
Need a Brand That Stands Out?
Studio Bunny specialises in creating unique, personality-packed branding for small businesses. Whether you’re refreshing an existing brand or starting from scratch, let’s make something unforgettable. Get in touch today!