Pink Peony – A Romantic & Timeless Florist Brand Identity

Pink Peony is a florist brand identity designed to feel soft, elegant, and effortlessly charming. Inspired by blooming florals and delicate pastels, this brand is perfect for a modern florist looking to create a warm and inviting presence.

The goal was to craft a brand identity that feels timeless and refined, with subtle vintage influences and a delicate colour palette that enhances the brand’s romantic feel. From the graceful typography to the elegant submark, every element was designed to reflect the artistry of floral design.

What went into this brand identity?

🌸 Primary Logo: A graceful wordmark with subtle curves, capturing the soft and organic nature of florals.

🌿 Secondary Logo: A refined, compact version of the logo, perfect for signage, packaging, and digital use.

🌷 Submark: A delicate floral-inspired mark that reinforces the brand’s botanical charm.

🎨 Colour Palette: A soft and warm mix of pastels, featuring blush pinks and muted neutrals, creating a romantic and sophisticated feel.

🔠 Typography: A blend of elegance and versatility.

💐 The Result? A florist brand identity that is soft, romantic, and beautifully refined—perfect for a floral business that wants to stand out while maintaining a timeless elegance.

Florists, event planners, and floral creatives—this one’s for you!

Looking for a brand identity that feels as thoughtfully curated as your floral arrangements? Let’s bring your vision to life with a timeless and elegant design. Let’s bring your vision to life! 📩 Get in touch today to chat about branding for your business.