Sunday Stroll – A Playful Brand Identity for a Walking Club

At Studio Bunny, I love bringing brands to life with personality and purpose, and Sunday Stroll was the perfect example of that! This walking club brand needed an identity that felt welcoming, lighthearted, and full of charm - something that would resonate with a community of people who love slowing down and enjoying a good walk.

The Brand Identity

The Sunday Stroll brand is designed to feel friendly, approachable, and effortlessly fun. Here’s what I created:

✨ Primary Logo – A playful, hand-drawn-inspired wordmark that feels casual and inviting, perfect for an easygoing walking club.

🌿 Secondary Logo – A more compact version of the logo, ideal for smaller applications like social media and merchandise.

🌞 Submark Logo – A simple yet effective sun icon, reinforcing the warm and carefree essence of the brand.

🎨 Colour Palette – A fresh and inviting mix of warm neutrals and soft greens, inspired by nature and the peaceful energy of a weekend stroll.

🔤 Typography – A mix of handwritten and modern fonts that add personality and warmth to the brand.

Bringing the Brand to Life

This brand identity is designed to work seamlessly across different touchpoints, from social media to printed materials. Whether it’s a tote bag for club members, a promotional flyer, or an Instagram page full of walk highlights, Sunday Stroll has a cohesive and memorable look that captures its easygoing spirit.

Need a brand that feels just as you as this one?

Let’s create something unforgettable for your business. Whether you’re launching something new or refreshing your brand, Studio Bunny is here to help. Reach out today to get started!

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