Sunny – A Bright & Playful Brand Identity for Kids’ Snacks

Sunny was a passion project created as my final university project at SAE, where I designed a fun and engaging brand identity for an imaginary children’s snack brand. With a focus on healthy eating and happy vibes, the goal was to create a brand that feels joyful, approachable, and educational - while also being something kids would love and parents would trust.

What went into this brand identity?

🌞 Primary Logo: A bubbly, friendly wordmark that embodies warmth and positivity.

🎨 Colour Palette: A bright mix of sunshine yellow and sky blue, creating a cheerful and energetic aesthetic.

🔠 Typography: Playful yet readable fonts that appeal to both kids and parents.

🐥 Mascot Design: A smiling sunshine character, adding personality and fun across brand touchpoints.

📦 Packaging Design: Snack boxes that pop off the shelf with bold colours and friendly messaging.

📱 Instagram Templates: A set of social media graphics to help the brand connect with parents and promote healthy habits.

📝 Print Collateral: Flyers and brochures designed to educate families on nutrition in a visually engaging way.

✨ The Result? A high-energy, kid-friendly brand identity that encourages healthy eating in a fun, approachable way - earning me a high distinction in my final university assessment!

Looking for a brand that stands out?

Whether you need a custom brand identity or packaging that tells a story, I’d love to bring your vision to life. Let’s chat!

📩 Get in touch today to chat about branding for your business.